At Expográfica in Guadalajara, Héctor Yáñez, President of ANIDIGRAF, and Jorge Rebollar, CEO of TASIC, reflect on the strong momentum behind this year’s exhibition and the continued growth of the Mexican print industry. The conversation explores the increasing international presence at Expográfica, the growing quality of visitors and investment discussions, and why the 2028 edition will move to León for the first time in the event’s history. The interview also highlights how Expográfica continues evolving beyond a traditional machinery exhibition by expanding its conference program, attracting more international exhibitors, and connecting printers with industrial sectors such as automotive, aerospace, and food production. With nearly 620 tons of machinery on the show floor and strong early demand already for the next edition, the discussion underscores Expográfica’s role as one of Latin America’s most important print industry events.