Seth Austin · Business Development & Print Solutions · Craft Signs and Specialty Print
At PRINTING United 2026 in Las Vegas, Morten B. Reitoft meets Seth Austin from Craft Signs and Specialty Printing in Fort Worth, Texas, at the Agfa booth to talk about what investing in more production capacity actually means for a wide-format printer.
Craft Signs recently added an Agfa Jeti Tauro H2500 alongside its existing Canon Colorado, and Seth immediately noticed the difference when it came to longer production runs. Jobs that previously required considerably more production time can now move through the Tauro much faster, while the Colorado remains an excellent solution for shorter runs and applications where quick setup is important.
But speed isn’t the only part of the calculation.
Seth explains that Craft is also seeing lower ink consumption, estimating savings of around three to four cents per square foot. When monthly production reaches 90,000 or 100,000 square feet, those numbers quickly become significant.
The biggest benefit, however, may be what increased production speed allows Craft to do for its customers.
After combining the Tauro with new cutting capacity, Craft recently completed a major job three days ahead of schedule. That allowed the customer to ship around 800 packages using ground transportation instead of overnight delivery — creating thousands of dollars in savings that had nothing directly to do with the price of the print itself.
And that is where productivity becomes customer service.
Customers increasingly spend longer preparing campaigns but give printers less time to actually produce them. Faster printing and finishing therefore aren’t simply about putting more work through the factory. They allow the printer to solve problems, beat deadlines and sometimes create savings for customers that are far greater than the cost of the print.
Watch Morten B. Reitoft’s conversation with Seth Austin from Craft Signs and Specialty Printing at the Agfa booth at PRINTING United 2026 in Las Vegas.
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Fri September 25th
Gregor Kohle · Head of Sales & Marketing · ...
At PRINTING United 2026 in Las Vegas, Wayne Beckett meets Gregor Kohle from Imaging Solutions AG — a Swiss company bringing its background in highly automated photo production increasingly into the wider graphic arts industry. And the machine attracting attention at the booth is the multiCut Sheet. Originally developed from Imaging Solutions' experience with roll-based cutting and sorting, the sheet-fed version was created because customers wanted the same level of automation for digitally printed sheets. The concept is particularly interesting for mixed-format production. Different image sizes can be imposed on the same sheet, identified through barcode information, cut automatically and then sorted while keeping individual orders together. For applications such as school photography, photo products and highly variable short-run work, that can remove a significant amount of manual cutting and sorting. The system handles sheet sizes from SRA3 through B2+ and can process up to 10,000 images per hour depending on format and imposition. An optional pallet feeder is also being developed for higher-volume continuous production. But Imaging Solutions is about considerably more than cutting. The company's roots are in photographic production, including silver-halide processing, before expanding into automated LayFlat book production, cutting and sorting, canvas stretching and other finishing technologies. Today, those same automation principles are increasingly relevant to commercial printers looking for efficient short-run and print-on-demand production. And there is a nice twist to the PRINTING United story: the multiCut Sheet on display has already been sold — to a customer in Japan. Swiss engineering, sold in Las Vegas, heading to Japan. Watch Wayne Beckett's conversation with Gregor Kohle from Imaging Solutions AG at PRINTING United 2026 in Las Vegas.