Steven Antoni · Director of Sales, Americas · Aurigma
On the final day of PRINTING United 2026 in Las Vegas, Wayne Beckett meets Steven Antoni from Customer’s Canvas to talk about web-to-print — and why getting started doesn’t have to become an enormous IT project.
Customer’s Canvas has been developing personalization and web-to-print technology for around a decade, but Steven is quick to explain that it isn’t simply another online editor.
The platform combines a range of tools designed to make complex products easier for customers to configure and order online while allowing PSPs to connect those orders into their existing production environments.
That can include personalized products, direct mail, variable-data applications and more complex projects where the customer needs guidance through the ordering process.
Integration is naturally fundamental.
Customer’s Canvas is API-driven, allowing it to connect with e-commerce platforms and other systems already being used by the printer rather than forcing the PSP to rebuild its complete infrastructure around another isolated application.
But Wayne raises one of the biggest barriers to web-to-print: setup.
When printers start thinking about thousands of products, substrates, templates and configurations, the project can quickly become overwhelming. Steven’s advice is to avoid trying to launch everything at once. Start with the strongest products or the market opportunity you want to address first, get that working, and expand from there.
Customer’s Canvas is also introducing AI-assisted tools designed to simplify template creation and reduce some of the manual work required during implementation.
Because web-to-print only creates value when customers can actually use it — and when the printer can get it into production without creating another layer of complexity.
Watch Wayne Beckett’s conversation with Steven Antoni from Customer’s Canvas at PRINTING United 2026 in Las Vegas.









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