In this session, the founders of THE CRM Agency will explain how they designed and digitally printed, highly personalised SuperHero comics – for their client HackerOne – that included the recipient by name in the evolving story. Ultimately revealing the recipient’s illustrated, digitally printed face in the final frame, and showing them saving the day and becoming their company’s hero. This hugely successful lead generation campaign ran in English and French and generated pan-EMEA new business for HackerOne.