Veronica Carlson · Marketing Director · Fiery
At PRINTING United 2026 in Las Vegas, Pat McGrew catches up with Fiery to answer a surprisingly important question: What exactly is Fiery today?
For decades, Fiery has been synonymous with digital front ends, RIP technology and color management. But the company has expanded significantly and can now be found across commercial print, large format, industrial production, direct-to-film, direct-to-garment and, following the acquisition of Inèdit, textile and apparel.
That broader portfolio reflects what is happening with Fiery’s customers as well.
Printers are diversifying, dealers are supporting more technologies, and workflows increasingly need to connect applications that once existed in completely separate production environments.
Fiery is now part of Epson, but continues operating independently and maintaining the OEM relationships that have always been fundamental to its business.
And AI is becoming increasingly important.
Fiery Scribe tackles one very practical problem: jobs arriving by email. Instead of an operator manually opening the message, interpreting the customer’s instructions, downloading files and creating the job, Scribe can use AI to extract the information and prepare the job automatically.
Fiery JobFlow Pro takes automation further, analyzing incoming files and intelligently directing them into the appropriate prepress workflow. Combined with developments such as AI-assisted editing in ImageViewer, the objective isn’t AI for the sake of AI — it is reducing clicks, removing repetitive work and helping operators keep production moving.
For Fiery, the future is about integration, automation, color and intelligence across an increasingly diverse print environment.
Not just beside the press.
Increasingly, everywhere in the print room.
Watch Pat McGrew’s conversation with Fiery at PRINTING United 2026 in Las Vegas.
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Sat September 26th
Doug Richards · Product Partner Line Manager...
A surprising amount of print production still starts with an email. At PRINTING United 2026 in Las Vegas, Pat McGrew meets Doug Richards from Fiery to see how Fiery Scribe can remove much of the manual work normally involved in turning those emails into production-ready jobs. The traditional process is familiar. An operator opens the email, reads the customer instructions, downloads the attached PDF, imports it into the Fiery, interprets the specifications, sets copies, media, color, imposition and finishing — and only then can the job move toward production. Fiery Scribe uses AI to shorten that process dramatically. A customer can simply send an email describing what they want — perhaps 25 black-and-white booklets — and attach the PDF. Scribe interprets the request, applies the relevant job properties and sends the file directly into Fiery Command WorkStation, ready for the operator to review. The human is still in control. If information is missing or something needs clarification, the operator can see both the original request and the settings Scribe has applied, make adjustments and communicate back with the customer. For busy print environments where dozens of jobs arrive through email every day, removing repetitive job-entry clicks can create a significant productivity gain. Doug describes one early user returning to an inbox containing 40 untouched job requests and using Scribe to quickly move those emails into the Fiery workflow instead of manually recreating each job. Fiery Scribe supports selected FS500 Pro/FS500 servers and later and is available as a licensed application within Command WorkStation. Email in. Job ticket created. Operator checks it. Print. Watch Pat McGrew's conversation with Doug Richards from Fiery at PRINTING United 2026 in Las Vegas.