Koji Yamanaka 路 Executive Officer 路 Brother 路聽 FESPA Barcelona 2026

At FESPA in Barcelona, Editor-in-Chief Morten Reitoft speaks with Koji from Brother Industries about the company鈥檚 acquisition of Mutoh, cultural differences in global business, and what it takes to lead in an industry that is changing fast.

Coming from the semiconductor industry, Koji shares how listening to customers remains the most important skill, regardless of industry, and explains how Brother balances Japanese heritage with the need for regional strategies across Europe, the US, and Asia.

The conversation also explores how different cultures communicate value, why partnerships and openness matter more than ever, and why the printing industry continues to attract people for its collaborative spirit and positive energy.

A thoughtful discussion about leadership, strategy, teamwork, and the future direction of industrial print technology.

En Folker Stachetzki 路 Marketing Manager 路 Brother Industrial EMEA

Folker Stachetzki 路 Marketing Manager 路 Brother Industrial EMEA

Soon, Brother EMEA can celebrate the company's 50th anniversary. In this interview with Marketing Manager Folker Stachetzki, you will not only learn about some of the things you can expect, but you will also learn about Brother and what makes them as successful as they are. Great talking to Folker again :-)