Raymondo Duval · Ultimate Automation Fac...
Ray explains that Ultimateâs growing portfolio isnât a burden but an advantage, because it all builds on the same core foundation: placing pages, objects, labels, and stickers on media automaticallyâwhether itâs paper, plastic, or vinyl. While their functionality has broadened into labels, extended content labels, packaging, and prototyping, their focus remains automation and centralization, helping customers unify production across multiple print segments.
He notes that many converters entering the booth face the same challenges seen years ago in commercial print: short runs, rising job counts, complex upstream metadata, and too many manual steps. Once they see Ultimateâs automation in action, they realize they can produce personalized and variable labels at scale without adding staffâfreeing existing equipment to run more jobs.
Ray adds that buyers of new digital presses often inherit multiple different DFE/imposition systems, which complicates training and maintenance. Ultimate solves this by centralizing all job preparation, including embellishment and finishing (like laser cutting), into one automated workflowâso customers donât need separate tools per device.
He concludes that this centralization lets converters diversify applications and grow their business using the same resources, and that the key message from LabelExpo is simple: automation, automation, automation.