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Whitney Brooks is co-owner of US converter Natural State Packaging and speaks to INKISH TV about the company's experience using CERM MIS software.

The first thing you notice when you visit MOTI Digital is the smiles and the positive mood; second, you very soon realize this is a company that can produce so many types of products, not as a consequence, but because of a belief in the diversity among customers. Labels, pouches, large-format packaging, and even boutique manufacturing of retail furniture and signage in various materials, all packaged into a shop focused on DURST, HP, and great employees. It was a truly great experience to meet the De Quevedo brothers and see how they rock the Mexican printing industry. I truly hope to meet these gents at another time in history- who knows?

I have long discussed Customer Acquisition Cost (CAC). I realized that it could be fun to share my marketing basics, learnings, and experiences from my work as a sales & marketing director in the printing industry, as a self-employed individual, and from my international role as marketing manager for Roland. You disagree with my perspective, but if you don't, it would be great to discuss it further. Please share your views - my intention, as always, is not to be right, but to support the growth of our industry.

Automation is a big business. No question about that and every time we publish films or articles about workflow automation view numbers are higher. Most of the films we have done are about vendors talking about the advantages but at the 'Automatiserings" conference held by the federation of printers in Denmark in collaboration with Medit Consult, one of the speakers was our favorite go-to-workflow-person in the printing industry Diego Diaz. With a humble approach, he told the story about being the small printer seeing the need for automation to being a Solution Architect for one of the more exciting printing companies in the US - The Bernard Group. In this interview, Diego Diaz talks about the need for automation and why all printing companies regardless of size need to have automation. He gives plenty of examples of workflow solutions companies may already have, but not using. We love listening to Diego Diaz and when you have been at his amazing printing company you know this is not only talking​ but extremely substantial knowledge that Diego Diaz always willingly share with everyone interested! Watch, Like, and Share!

Eric Dalton is the Director of Sales, GMG Color Americas. At DSCOOP they didn't exhibit but are one of the sponsors. Editor Morten B. Reitoft did this short interview where we talk about colors, why it's important, and whether there is any difference to the various color-management solutions on the market. Eric Dalton said their approach to color management is based on spectrographic measures and not LAB values - quite interesting and a fun interview. Enjoy! LinkedIn Profile: https://www.linkedin.com/in/ericjdalton/

Today we are all depending on location services and the German company locr has for years provided interesting and exciting opportunities using locations in print marketing. In this 'What's Up Dscoop,' Robert Godwin talks to Thomas Schnettler who explains what locr is, and what benefits the service offers customers. Personally (editor) I've always been amazed by how locr can be used offering smart dynamic maps to customers finding ways. If not entirely wrong (and editor again takes his changes here), imagine a mailing campaign where the location of a restaurant is shown on a map specifically relating to the receiver's address - and even with a map showing the shortest distance to the restaurant from your home, can easily be integrated into your campaign. Damn Smart! LinkedIn Profile: https://www.linkedin.com/in/thomas-schnettler-195b135/

Steffen Haaga is responsible for Global Business Development for CERM. In this interview, we get a chance to talk about how focused CERM is with their MIS solution - dedicated to labels and packaging. First of all, MIS systems are not only about pricing but are deeply integrated into the entire process from pricing, planning, automated orderings of substrates - and therefore the dedicated focus allows CERM customers to really focus on more important things. But listen for yourself! LinkedIn Profile: https://www.linkedin.com/in/steffen-haaga-2b4942/

Robert Bullen of American Label entered DSCOOP on a flying disc. No, really! He explains their unique use of in-mold labeling on substrates that go far beyond the world of ink-on-paper. The potential of personalized promotional products and exotic ink sets helps differentiate their sales portfolio in a crowded market. LinkedIn profile: https://www.linkedin.com/in/rob-bullen-55665b54/

At DSCOOP we got the chance to see the AR headset HP customers use when using HP's remote service. Richard Rodriguez from HP shares his views on the importance of service, and also how the machines are getting better and better.

Ray Duval explained the importance of evaluating the current state of workflow processes. He describes their ability to fully automate from the earliest prepress stages through to bindery operations.

Nick Benkovich is the VP of Product Management at eProductivity Software - until recently a software under the EFI brand. Nick Benkovich is an extremely open-minded and accessible leader and as you get to know him you understand how he takes responsibility for his staff, their families, and also the customers and their families. As he says if we as a company with hundreds of employees and thousands of customers take the wrong decisions it influences many lives. Talking to Nick Benkovich is fun, always with a smile, but it's also a conversation with wit and wisdom! At DSCOOP eProductivity Software for the first time got the chance to partner with HP and have already weekly call on how to develop and integrate technology - all to the benefit of the customers!

Mike Rottenborn of Hybrid Software celebrates his 10th DSCOOP and describes the value his company provides PSPs. Offering solutions ranging from label production, RIPs, inkjet technologies and color management is their market positioning in the industry. Integration skills are the core of Hybrid’s business success. LinkedIn: https://www.linkedin.com/in/mikerottenborn/

Mike Lecus of GSP is in the process of adding digital to a large format business. He is exploring the possibilities digital production offers and what challenges his sales team will face. Networking is key to Mike’s goals and the expansion of his product portfolio. LinkedIn Profile: https://www.linkedin.com/in/mikelecus/

Mike Ferrari is not only a speaker at DSCOOP but also a well-known personality in the print and packaging space. We met him the first time at an Highcon event at Virtual Packaging in Dallas back in 2019. One thing is that he speaks so brilliantly, but more importantly, Mike Ferrari knows more than most when it comes to customer behavior, how packaging works, and therefore it was really great to meet him again! Now, Mike Ferrari is very active in the Consortium for Waste Circularity and sets the agenda for a sustainable future as well as a better life-cycle understanding. Connect with him! LinkedIn Profile: https://www.linkedin.com/in/michael-ferrari-3123b22/

Michael Carey walks us through how Taopix brings personalization the web for a brand portal or e-commerce storefront. Any product that can be personalized can be included in their solution allowing the end-user to create on desktop or mobile platforms. LinkedIn Profile: https://www.linkedin.com/in/michaelpcarey/

At FESPA Amsterdam 2021 Hybrid Software re-grouped and integrated several entities into one company called Hybrid Software. At Dscoop we got the chance to talk to Michael Agness - not only about the renewed group, but more importantly about what they do, what they offer, and why they decided to participate in the DSCOOP #EdgeRockies event.. LinkedIn Profile: https://www.linkedin.com/in/michael-agness-38b4216/

Kevin McPherson describes the value of efficient workflows for projects using personalization. The comprehensive approach creates templates that feed both print and digital channels. LinkedIn Profile: https://www.linkedin.com/in/kmcpherson2/

Kevin Abergel of Taktiful is excited by the supportive community that is DSCOOP. He sees the future as everything being a print medium. Kevin believes the influx of youth into the industry will be driven by the sexy tech that makes great print possible. LinkedIn: https://www.linkedin.com/in/kevinabergel/

Keren Yakolev Zur is the Head of Product & Business Development of HP Indigo and is responsible for developing products that fit the market. Being at Dscoop is, of course, about technology, applications, software, etc., but it's also very much a matter of people. Enjoy the interview! LinkedIn Profile: https://www.linkedin.com/in/keren-yakolev/

KC Chaplin of Absolute Printing Equipment is a hands-on hardware expert. With a little East Texas logic his take on the future of printing is equally optimistic and practical. KC’s sales secret is teaching best practices to gain the most from the iron on the floor.

Julie Brannan of Monadnock Paper explains the importance of sustainability in the printing industry. She refers to their product portfolio of substrates as solutions for printers to offer their clients a variety of environmentally friendly choices. Julie covers the various certifications that address the authenticity of their products that make them a higher value option.

John Dean is the PitStop Product Manager. At Dscoop in Denver 2022, editor Morten B. Reitoft got the chance to ask a few questions about Enfocus, Switch, and in particular PitStop. PitStop is a product that serves more than 100,000 customers daily, yet customers experience new things with PitStop they didn't know, Dean explains. Of course, interesting that software keeps developing so much, and with PitStop, there are quite a few great options you should know of, but start getting to know John Dean in this interview. LinkedIn Profile: https://www.linkedin.com/in/john-dean-w2p/

Jim Kehring walks us through what a client will need to be successful. They help build the prepress knowledge required and work with their client’s customers to ensure success. Jim describes the importance of a future vision to get full value in the long run. LinkedIn Profile: https://www.linkedin.com/in/jim-kehring-68571225/

Jens Brockschmidt explains the technology behind EPhoto substrates that enhance photo products that are digitally manufactured. From simple portraits to commercial display quality EPhoto is able to emulate analog photography prints that are durable.