Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. If you have a photo of your printing press on your website, remove it NOW. Of course, your equipment is nice, but most customers don't care. You can even use a potato if you like, as long as the results are great. You may even make a conversation with your customer more difficult. Want to know more why? Watch this 7th episode of your own PrintChampion, Matthew Parker. As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. Of course, you can keep on "selling" on price and become my commodity supplier, but you can also choose to become my go-to printer. TPDP is short for Target, Pain and the Difference Principle. Doesn't this sound interesting already? As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally also a host on his very own Matthew Parker PrintChampion channel on INKISH.TV. I guess you would have thought that you should sell on quality and service, but all your competitors do the same, and if I was a print buyer can't get more accurate details about why I should work with you, I end up choosing on price. Matthew Parker enables the discussion, and you can learn from it. Watch, Like, and Share.

Matthew Parker is an author, speaker and finally also a host on his very own Matthew Parker PrintChampion channel on INKISH.TV. In "the good old days," printers could make a decent margin on selling print, and then came the online printers! Where are you as a printer today? And where do you want to be in the future? Get some insights from your very own PrintChampion Matthew Parker. Matthew Parker has a background as a print buyer himself and therefore is better than most to give you useful advises on what works. As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. Do you have a personal brand? In this episode, PrintChampion, Matthew Parker explains why you should spend time on your brand and your company's offerings, services, etc. This is important - Not enough people are thinking about this. You Should. As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. Google, Amazon, and other large companies have discovered that Direct Mail and print have a high value. In this episode, PrintChampion Matthew Parker encourages you to make a small DM campaign to test the product we sell ourselves. As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. According to recent studies, are you aware that a vast majority don't want to have meetings, but prefer to buy online? What can you do to get through to the print buyer? As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. In this second episode, Mattew Parker ask the fundamental question of what to do if you lose your most valuable customers? Do you have a plan on how to keep your customers, but also on how to grow them. Matthew Parker has ​great insight from being a print buyer himself for a large publishing company, so watch, like, listen, and share.

Occasionally during Corona times, I was using photography just to take self-portraits. And as a kind of journal, really. I know it was hard for so many other businesses. Some of them, sadly, didn't survive. But what I think was good from that was that it caused us all to pause and to reset. This is a photograph I took. And then there's no painting involved. But it's all done using image manipulation. And it's one of the things that's great during Corona times. And it's something I want to spend a little more time doing. So, I sent this photo because that can be my office now. All I need is an iPad and some chocolate. But what it shows is that we don't have to be stuck in our work offices all the time. That I can work from home. I can say to my wife and daughter: Yeah, let's go away for a couple of days. But I bring my office with me. And if I do have to stay at a hotel somewhere, I could work in the evening. While you're there remotely you should be saying to someone: Hey - give me a quick tour around the factory. Just show me the video on your phone. So, I use technology among places like LinkedIn and Help Forums and I get to meet and talk to people I would have never met in the real world otherwise. We take that offline. We have a Zoom together. I might have an online beer or some online chocolate with them. So, all these things can still happen with technology. I'm not saying that technology is will end all. But we can do an awful lot with it. A lot more than people think we can. It is a lot easier for me to work from home. And every day practically I go for a walk or a run. It's not very populated around from where I am. Well, if I choose the right places, it's not. But it's amazing what pops into your head. And sometimes I'll come back having had a lovely walk, thinking about nature. And other days I come back having had a brilliant business idea. Sometimes quite radically. If that email doesn't get answered for an hour it's not going to be the end of the world. This is Martin. He is my office elephant. So, I may be working on my own, but I've got someone watching over me. Making sure that my attention doesn't stray too much. So, I'm okay with that. LinkedIn Profile: https://www.linkedin.com/in/profitableprintrelationships/

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. Matthew Parker lives in the UK and has been a keynote speaker at events all over the world. With his background as a print buyer for a large publishing company he knows a lot of what's right- and wrong in the sales process and on the new Matthew Parker PrintChampion channel he will poor great insights for salespeople, management, and people who need to get a refreshing perspective on the buying/selling process. We are happy to welcome Matthew Parker as part of our offerings - and the best way to support his work is, as usual,​ to watch, like, and share the film.

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. The ever-recurring questions are how you, as a printing company, can sell more? In this third episode, Matthew Parker explains how important referrals are and that 93% of your clients are willing to give you one. Matthew Parker has a background as a print buyer himself and therefore is better than most to give you useful advises on what works. As usual enjoy. Watch, listen, like, and share!

At Durst's Print Next event in Brixen, Wayne Beckett speaks with Matthias Miederer, Regional Sales Director DACH at Scodix, about the continued evolution of digital embellishment and why the technology is becoming increasingly relevant across commercial print, packaging, and wide-format applications. Having spent more than a decade working with digital embellishment technologies, Matthias reflects on his journey through the industry and explains why joining Scodix represented the next logical step. Today, he is responsible for the DACH region, one of Europe's most important markets for value-added print, where printers are increasingly looking beyond commodity production towards higher-margin applications. The conversation explores the launch of Scodix's newest platform, which significantly expands the range of printable substrates. From lightweight commercial papers to corrugated board, rigid materials, Dibond, and acrylic, the new press enables print service providers to address a far broader range of applications with a single investment. For many businesses, this opens opportunities to serve new markets while creating greater flexibility across existing production. Wayne also asks an important question that many print service providers may be considering themselves: if you don't already offer digital embellishment, where should you begin? Matthias believes the starting point is not the technology itself but the business case. Digital embellishment is fundamentally about creating additional value, allowing printers to differentiate their products, command higher margins, and generate new revenue streams rather than competing solely on price. The discussion also highlights the growing opportunities within packaging, where shorter production runs and increased demand for premium finishes continue to drive interest in digital embellishment technologies. As brands look for ways to create greater shelf impact without sacrificing flexibility, solutions such as those from Scodix are becoming increasingly relevant. A fascinating conversation about innovation, value creation, premium print, and why digital embellishment continues to open new opportunities across multiple print markets.

Matteo Dago from Heidelberg, Scodix's agent in Italy, talks to Wayne about the first customer they have for the new Scodix Ultra 7000 corrugated digital embellishment machine.

Matteo Cardinotti is the head of BOBST Narrow/Mid web, and in this 'Conversations' with Editor Morten B. Reitoft, you better understand the human behind the position. We are all humans, and we operate to achieve different objectives. In our conversations with leaders of our industry, we try to understand who they are, where they come from, and what drives them as humans. Enjoy the film with Matteo Cardinotti.

Matteo Cardinotti discusses the success of BOBST's DM340 digital press since its launch two years ago and the benefits BOBST Connect can bring to label and packaging converters.

At the NON-EVENT23, we combined presentations with fireplace chats - and Matteo Cardinotti from BOBST Firence was the first to enter the fantastic scenery in front of the huge fish tank at the Blue Planet in Copenhagen. Super nice conversations with interesting takeaways, but listen for yourself - only on INKISH :-)

At DURST Expo Label 2022 we got the chance to meet with Matt Burton from ABG. ABG is one of the most recognized suppliers of finishing equipment, embellishment, laser cutting, and software. Hard work, clever innovations, and close and trustful relationships are part of the secret sauce. For Burton, who is now the 4th generation, the growth is something to be proud of, but nothing is taken for a given, and we would be surprised if AGB wouldn't continue to see growth. Watch the interview yourself - it's a good one! LinkedIn Profile: https://www.linkedin.com/in/matt-burton-58928485/

Matt Brooks has a background in Chemistry and returns to his roots in a new position at Nazdar Ink Technologies' OEM department. Many of us know Matt Brooks from his roles at Inca, Screen, and Agfa - yet he is also involved with the same Cambridge-based company, and has recently been associated with the AGFA Speedset Inkjet printer. Jean Lloud and Morten B. Reitoft get a chance to talk to Matt Brooks about his new endeavor. Enjoy!

SpeedSet 1060 is probably the fastest inkjet printer on the market right now - and still water-based and in high quality - with more than 11,000 B1 sheets an hour - beat that! Obviously, Matt Brooks and his AGFA team are proud of the effort, and judging from the samples and the plan to push the machine to market, why not? It's super interesting to see how inkjet technology keeps evolving and narrowing the gap between analog and digital - I'm looking forward to seeing the machine!

Matt Bennett is the Business Unit Director for North America, which means he is responsible for a significant part of BOBST's market in North America. Our 'Conversations' format has always been popular as it gives employees, customers, and even competitors a chance to get to know the person behind the leader in a company that influences people, customers, and the future of our industry. Matt Bennett is no exception - he has a clear objective of chasing growth for BOBST and is not afraid of being measured against his results. Interesting conversation. Enjoy!

At Durst's Print Next event in Brixen, Editor Morten B. Reitoft speaks with Matt Ashman, Managing Director of Durst Oceania, about the Australian and New Zealand markets, why Durst continues to grow across the region, and how the company's latest strategic initiative, Kyveris, fits into the future of print production. Although Australia and New Zealand together represent a relatively small population, Durst Oceania has built an impressive presence, reaching 100 Durst installations in just seven years. Matt explains that the region continues to invest in new technology and that printers remain optimistic despite global economic uncertainty. Australian print service providers value local partnerships, long-term support, and technologies that help them remain competitive in demanding markets. The conversation naturally turns to Kyveris, Durst's new platform for intelligent workflow orchestration. Matt explains that Durst has repeatedly demonstrated its ability to anticipate where the market is heading—from photographic systems to wide-format inkjet, labels, packaging, and industrial applications. In his view, Kyveris represents the next logical step, connecting production through software, automation, and data rather than focusing solely on individual machines. Matt also shares why customers from Australia immediately accepted the invitation to travel to Brixen. Visiting Durst headquarters allows them to experience what he describes as the company's DNA—a culture where everyone is aligned behind a common vision. That commitment, combined with long-term investment in research and development, gives customers confidence that they are partnering with a company that is planning not only for today's business, but for the next decade and beyond. The discussion also touches on Durst's strategic collaborations with industry leaders, including Koenig & Bauer and OMET. Rather than trying to build every solution themselves, Durst continues to partner with companies that are leaders in their respective fields, allowing customers to benefit from complete production solutions built around best-in-class technology. A fascinating conversation about leadership, partnerships, innovation, and why Durst's vision continues to resonate with print businesses on the other side of the world.

At Durst's Print Next event in Brixen, Editor Morten B. Reitoft speaks with Matt Aitken, Executive Chairman of IV Group in Australia, about why his company has rapidly embraced Durst technology and what he believes sets it apart from many competitors. Although traveling from Australia requires more than 25 hours in the air, Matt explains that attending Durst's customer event was never really a decision. Having already visited Brixen several times, he sees the event as an opportunity to connect with one of the industry's most innovative companies while gaining insight into the technologies that will shape the future of print. IV Group has become one of Durst's fastest-growing customers, investing in six Durst machines within just a few years. Matt explains that the decision was never simply about replacing equipment—it was about finding a technology partner that shares the company's long-term vision. As customer demands continue to evolve across retail graphics, point-of-sale, brand activations, exhibitions, and fashion, IV Group wanted a partner committed to continuous innovation rather than maintaining the status quo. The conversation also explores Kyveris, Durst's new platform for intelligent workflow orchestration. While still in its early stages, Matt believes the concept has enormous potential to help print businesses become more efficient through connected production and data-driven decision-making. At the same time, he raises an important issue that many printers will recognize: balancing the benefits of sharing production data with the need to protect commercially sensitive information. Having worked with connected manufacturing systems for years, he believes confidentiality and trust will be essential to the platform's success. Throughout the interview, Matt returns to one central theme: remaining relevant. For him, investing in Durst is not simply investing in machinery—it is investing in a company that consistently looks ahead, challenges itself to innovate, and continues to push the industry forward. A fascinating conversation about technology partnerships, innovation, data, and why forward-thinking print businesses choose partners that are already building tomorrow's solutions.

The text is from a live broadcast involving technical difficulties and discussing technology, automation, and partnerships. Initially, audio issues prevented Matthias from hearing the host, leading to a delay in the live broadcast. Once the connection issues are resolved, they discuss the technological challenges and Matthias's absence from a previous event despite promising to attend. Matthias explains his decision to attend the next event not as an exhibitor but in partnership, highlighting the importance of showcasing full automation in the industry through collaborations with machine manufacturers, software providers, and other partners. He mentions that these partnerships are still being finalized, focusing on automation, positioning, workflows, and hardware. The conversation underscores the complexities of modern technology and the significance of integrated solutions in the automation sector.

When we talk about the smart factory approach in the print sector, the starting point is a functioning ERP system that is specifically geared towards future requirements. State-of-the-art cloud technologies open up completely new perspectives, as Mathias Erlandsson, founder and CEO of Omikai Systems AB explains in an Over the Skye conversation with Andreas Weber, CEO INKISH D-A-CH. "The requirements in Sweden are very similar to those in the DA-CH region“, explains Matthias. It depends on ease of use, transparency in all areas and a kind of omnichannel availability of the structured data that is dedicated to the needs of a successful and sustainable print business. It’s not only about production, but also management and administration, and above all about a much better go-to-market. The most important thing is not to have to deal with technology any more, but rather to develop the right digital mindset: Open, flexible. thinking ahead, geared towards the context and collaboration. The two conversation partners consequently open a dialogue that anyone interested can join. --- Wenn wir über Smart Factory im Print-Sektor sprechen, so ist der Ausgangspunkt ein funktionierendes, ganz spezifisch auf zukünftige Anforderungen ausgerichtetes ERP-System. Hier ergeben sich durch zeitgemäße Cloud-Technologien ganz neue Perspektiven, wie Mathias Erlandsson, Gründer und CEO von Omikai Systems AB im Over the Skye-Gespräch mit Andreas Weber, CEO INKISH D-A-CH, erläutert. „Die Anforderungen in Schweden sind denen in der D-A-CH-Region sehr ähnlich“, legt Matthias dar. Es komme auf Einfachheit bei der Nutzung, Transparenz in allen Bereichen und eine Art Omnichannel-Verfügbarkeit der strukturiert aufbereiteten Daten an, die beim Geschäft mit Print anfallen. Und das nicht nur in der Produktion, sondern auch in Management und Administration, und vor allem beim Go-to-Market. Das Wichtigste sei nicht, sich noch mehr mit Technologie beschäftigen zu müssen, sondern den richtigen Digital Mindset zu entwickeln: Offen, flexibel, vorausdenkend, auf den Kontext und auf Kollaboration ausgerichtet. Die beiden Gesprächspartner eröffnen folgerichtig einen Dialog, dem sich alle Interessierten anschließen können. LinkedIn Profile: https://www.linkedin.com/in/mathias-erlandsson-aa780b15/