Gouglas Gibson · CEO · Infigo · LabelExpo Barcelona 2025

Morten Reitoft from Inkish interviews Doug Gibson from Infigo at the CERM booth during LabelExpo in Barcelona.

Doug explains how Infigo, traditionally known as a web-to-print platform for commercial printing, has spent the last 4–5 years actively adapting its system for the label and flexible packaging industry, which involves far greater complexity than flat-sheet commercial print. This journey began with early development work alongside Geostick and has since expanded to customers like Blue Label in the US, with feedback-driven development shaping the platform. Unlike larger software vendors who release features broadly and hope they fit, Infigo works closely with customers to prioritize and build only what solves their immediate, real-world needs.

In labels, most larger converters currently focus on reordering workflows rather than first-time ordering with complex embellishments or die-cuts. Infigo’s role is to simplify the complex specification process and make repeat orders easy. The integration with CERM is key: Infigo can aggregate job data from multiple production sites (five or six, for example), display it in a single interface, and even enable load balancing between sites, while keeping CERM as the central MIS backbone.

Doug highlights that the tight collaboration with CERM has been crucial. The companies have built trust through years of working together—even navigating the inevitable challenges—and this partnership has allowed them to deliver integrated, automated solutions that bring real value to converters like Geostick.