When Business is Down – cut Costs on Marketing · By Morten B. Reitoft · Or Not!
I have long discussed Customer Acquisition Cost (CAC). I realized that it could be fun to share my marketing basics, learnings, and experiences from my work as a sales & marketing director in the printing industry, as a self-employed individual, and from my international role as marketing manager for Roland. You disagree with my perspective, but if you don’t, it would be great to discuss it further. Please share your views – my intention, as always, is not to be right, but to support the growth of our industry.
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Fri July 18th
Joe Falcone · Former Sales Manager · Landa...
Landa customers, employees, and former employees rarely talk to us. Rumors suggested that Landa issued strict NDAs, and this is confirmed in an interview with Joseph Falcone, a former Landa Midwest Sales Manager. He was as intrigued by Landa as the rest of us at drupa 2016, and as Joe loved selling new and disruptive technology, Landa ticked the boxes for a new career. It ended after five years, and when Joe Falcone says something, harsh letters are sent from lawyers. Respecting this, and with the NDAs in mind, Joe Falcone agreed to speak with us. Enjoy the interview conducted by editor Morten B. Reitoft.