FUJIFILM Open House JetPress FP790 Wayne Introduction

Introduction to Open House JetPress FP790 by Wayne Beckett, INKISH

En Pull or Push Marketing · by Morten B. Reitoft

Pull or Push Marketing · by Morten B. Reitoft

2nd episode in our series of Learn With Us, Marketing. This time, Editor Morten B. Reitoft talks about PUSH and PULL Marketing. As usual, we welcome views, comments and opinions.

Nl Fr Pl Ar Ch En Pt En It Hi De Th Es Ja Ru Tr When Business is Down - cut Costs on Marketing By Morten B. Reitoft Or Not!

When Business is Down - cut Costs on Marketing By Morten B. Reitoft Or Not!

I have long discussed Customer Acquisition Cost (CAC). I realized that it could be fun to share my marketing basics, learnings, and experiences from my work as a sales & marketing director in the printing industry, as a self-employed individual, and from my international role as marketing manager for Roland. You disagree with my perspective, but if you don't, it would be great to discuss it further. Please share your views - my intention, as always, is not to be right, but to support the growth of our industry.

En Mark Andy turns against the industry · My name is Morten B. Reitoft, and I am the editor of INKISH

Mark Andy turns against the industry · My name is Morten B. Reitoft, and I am the editor of INKISH

When a label or flexo converter considers buying a new press, the process should be straightforward. You sit down with your numbers, weigh technology against features, evaluate price against value, and make the best decision for your business. Sometimes you compare what’s available on the market: perhaps another supplier offers the same at a better price, or something more advanced for the same money. It’s not a daily exercise—you don’t invest in a new press every week—but when you do, the decision matters. The wrong press can cripple you for years; the right one can secure your future. Some care deeply about buying American-made. Others chase the cheapest machines from China. Most care about performance, service, workflow integration, and reliability—factors that determine whether the press actually strengthens their business. In a free economy, those choices should be yours. It should not be dictated by politics. Unfortunately, in America today, the flexo market is already distorted by the simple fact that there is only one major manufacturer left: Mark Andy. When Donald Trump became president, tariffs were inevitable. It wasn’t a surprise. What seems to be forgotten, however, is that tariffs are not paid by the sellers. They are paid by you, the American converters and printers. Bobst doesn’t pay. Gallus doesn’t pay. MPS doesn’t pay. You do. The 15% tariff on flexo presses negotiated between the US and the EU was already painful, but at least predictable. You could run the numbers and see the impact. Geography softened the blow—Europe is far away, after all. But Canada and Mexico are right next door, and their converters can now deliver products into the US without carrying the same cost burden. Currency only makes it worse. The dollar has lost around 15% of its value against the euro. That means you’re not only facing a 15% tariff, but you’re also paying 15% more in currency exchange fees. Suddenly, the press you had your eye on is 30% more expensive than it was just a few years ago. And now comes the real outrage. Recently, Mark Andy’s leadership wrote to Washington asking for flexo presses to be classified not as presses, but as steel, subject to a 50% tariff. Let’s be honest: this is not about fairness. Yes, presses contain steel, but they are not steel. This is a blatant attempt by one company to bend the rules for its own selfish benefit. Converters have always chosen Bobst, Gallus, MPS, or others because those presses offered something better: higher productivity, superior quality, or features that met specific needs. To now claim that American-made presses are “cheaper” only because competitors are artificially handicapped is dishonest. It is manipulation dressed up as patriotism. Why should Washington decide which machines you can buy? Why should a single manufacturer believe it has the right to use political influence to block your choices? Every monopoly in history has led to higher prices, lower innovation, and stagnation. Without competition, R&D dries up. Customers pay more for less. That is not what a free economy looks like—it is what protectionism and corporate lobbying create. And don’t think the rest of the world will sit idle. European manufacturers will look to Canada, Mexico, and Latin America instead, exporting freely into markets that can then indirectly feed the US. The distortion will not disappear; it will simply grow more complex, leaving you—American converters—trapped in the middle. Do you honestly believe that every converter in the United States will one day operate exclusively with Mark Andy equipment? Of course not. And you shouldn’t. American converters still possess tremendous strengths, including craftsmanship, the ability to produce short runs, exclusive labels, and high-quality work. But for one supplier to make it harder—almost impossible—for you to access the presses you truly need to compete is nothing less than sabotage of your future. Tariffs should protect national security, not serve as a means for corporate vanity projects. What we are witnessing is not a matter of economic policy. It is selfishness weaponized. And that, friends, is a reality you cannot afford to ignore.

En Landa Considerations by Morten B. Reitoft

Landa Considerations by Morten B. Reitoft

This week will be remembered as the week that probably changed the world a bit again. Landa has applied for court protection against bankruptcy, and within two weeks, we will all know what will happen to Landa, its patents, employees, and, perhaps more importantly, its customers. Will some take over the company? Or will Nanography, as another name for inkjet (plus,) go into the memories of the past? Here are some of the considerations I have, which also include EcoLeaf and Highcon.

En Welcome to My Inkjet Journey with INKISH | Jean Lloyd

Welcome to My Inkjet Journey with INKISH | Jean Lloyd

Hi everyone, I'm Jean Lloyd. Just two months ago, you may have seen the buzz on social media about me joining the INKISH team. It's been an incredibly exciting start—and we're just getting warmed up. My mission is to dive deep into the evolving world of inkjet printing, especially as it grows across new regions and industries. I’ll focus on commercial printing, the three major packaging segments (flexible, folding carton, and corrugated), and, of course, labels—where some truly exciting innovations are happening. You can expect in-depth interviews, site visits, a closer look at cutting-edge technologies, and a commitment to fact-checking the “game-changing” claims we hear daily in this industry. With a background that includes sales, service, global consulting, training, and major innovations—like the first inkjet print mounted onto a Cutstar unit on a Heidelberg Speedmaster, leading to the first hybrid digital offset press—I’m here to ask the hard questions, highlight real stories, and explore what’s truly transforming our industry. Feel free to message us if you’re curious about a product or technology or have questions about a claim. We might investigate. Let’s explore, learn, and enjoy the journey together. Thanks for joining me.

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Tue October 6th

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Volker Havel · Manager · Meinders & Elster...

At SHIFT in Heidelberg, Morten B. Reitoft meets Volker from Meinders & Elstermann to talk about technology, automation, and why being among the first to adopt new solutions can create a real competitive advantage. Meinders & Elstermann already operates digital printing technologies from HP and Canon, and has now added the Heidelberg Jetfire to its production setup. But the conversation quickly moves beyond hardware and into one of the most important challenges facing modern printing companies: how to manage an increasingly complex production environment with smaller jobs, faster turnaround times, and more equipment to coordinate. Volker explains why Prinect Touch Free has become an important part of the company’s production strategy. By automating more decisions and allowing jobs to move between different production technologies even late in the process, the system helps reduce manual workload while increasing productivity. The interview also touches on the challenges of introducing new software, the importance of analyzing new technology before implementation, and why working closely with suppliers such as Heidelberg through field testing can help shape better solutions. And with AI becoming an increasingly important topic across the industry, Volker also shares what he hopes to gain from SHIFT — combining the discussions and presentations with the practical technology demonstrated at Heidelberg’s Home of Print.