At Printing United Expo in sunny Orlando, Wayne Beckett from INKISH sat down with Kenneth Hanulec from EFI to talk about how the company is approaching this year’s busy and energetic show. “We love Printing United,” Kenneth said with a smile. “It’s a great community of people. It’s been super busy—day one was packed, and we’re halfway through day two and still running full speed. We’re just excited to be here.” Wayne noted that the show seemed bigger and more vibrant than before, and Kenneth agreed. “It certainly feels like there’s more traffic,” he said. “We’ve seen people from Latin America, Canada, and a lot more from the West Coast than I expected. It’s really a broad mix of visitors.” EFI’s booth was one of the largest on the floor, showcasing an extensive range of machines. When asked how conversations with PSPs were going, Kenneth explained that the focus was mainly on applications. “EFI is centered on three verticals—sign and display, packaging, and industrial textile,” he said. “All of our printers are designed to do two key things: maximize productivity and efficiency while driving the lowest cost per square foot, and enable new applications. Whether it’s clear ink, multilayer printing, or working with new substrates, it’s all about giving PSPs ways to boost profitability.” Wayne remarked on the impressive range of substrates EFI printers can handle, from textiles to rigid materials. Kenneth laughed. “I tell people—and it makes engineers nervous—that we can print on almost anything. As long as it’s about 2 inches thick or less and the process is contactless, we can spray ink onto it and make a beautiful image. Whether it’s paper, film, metal, glass, wood, or plastic, inkjet technology is incredibly versatile.” Asked if EFI has a “sweet spot” among its many printers, Kenneth replied, “I love all the children. We have over 40 printers available for commercial use across our three verticals. Here we’re showing hybrid and roll-to-roll technologies, and our partners have brought dedicated flatbed and hybrid systems as well. The strength of our portfolio is its breadth—whatever a customer’s capacity or productivity needs are, we’ve got a solution that fits.” Wayne pointed out that EFI continues to partner with Fiery for front-end solutions. “Yes,” Kenneth said. “We’ve worked with Fiery for decades. Even though we’re now separate companies, Fiery still accounts for 99% of our digital front-end sales. They’re great partners, and we really value their technology.” Turning to automation, Kenneth explained how EFI approaches it from both software and hardware perspectives. “When we talk about automation, it’s really twofold,” he said. “There’s software-based automation, which drives workflow efficiency, and then there’s hardware automation. Take our packaging solution, Nozomi—it can produce a thousand boards an hour, so you need automation to keep up with that. We’ve also launched EFI Insight, a cloud-based analytics tool that converts real-time data from the Nozomi printer into business intelligence. It helps customers improve efficiency, increase profitability, and even manage preventive maintenance. It’s still early days, but the potential is huge.” Wayne asked whether robotics was also part of EFI’s roadmap. “Yes, we’re working on various automation programs,” Kenneth confirmed. “There’s nothing commercially available yet, but it’s an area we’re actively developing.” As their conversation wrapped up, Wayne commented on how impressive the EFI portfolio looked. Kenneth nodded. “We have an excellent direct and indirect sales team, and we focus on solving real problems for our customers,” he said. “With such a wide portfolio, I’m confident we can help anyone who comes to us.” Wayne smiled. “Kenneth, it’s been great talking to you. There’s still a day and a half left—by the time you leave, I’m sure all the machines will be sold.” Kenneth laughed. “That’s always the plan.”