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In this webinar, Morten B. Reitoft shares his experience in marketing, emphasizing the importance of instinct over data-driven approaches. He expresses skepticism about the effectiveness of commonly used marketing buzzwords and techniques, particularly in high-value, long-decision industries like printing. The webinar challenges the traditional reliance on metrics like clicks and views, arguing that these may not translate into real business value. Reitoft advocates for more authentic, quality-focused marketing strategies that resonate with specific audiences. The discussion also highlights the disparity between B2C and B2B marketing, stressing the need for tailored approaches that address specific customer needs in the business world. The speaker warns against superficial online marketing tactics and underlines the importance of understanding the market and the products being marketed. They suggest that marketing should be about driving immediate conversions and building relationships and trust, which are crucial for long-term sales in the B2B sector. Furthermore, the webinar addresses the challenges of measuring marketing ROI meaningfully, proposing that traditional metrics may not accurately reflect the impact of marketing efforts on sales, especially in industries with long sales cycles. The speaker encourages marketers to focus on creating relevant content and engaging with customers meaningfully, using marketing as a tool for education and relationship-building rather than just for pushing sales. Overall, the webinar provides insights into more thoughtful, customer-centric marketing strategies, questioning conventional marketing wisdom and advocating for a more nuanced, instinct-driven approach in the complex world of B2B marketing. Download the Presentation here.

Renz is THE leader when it comes to spiral-, wire'o-, and coil-binding equipment AND consumables. Meet Renz at www.argosinspirationdays.com

At PRINTING United 2026 in Las Vegas, Morten B. Reitoft meets Renée Walsh, President of TI Group in Toronto, for a conversation about growth, equipment investment and why flexibility is particularly important in the Canadian market. TI Group operates across a broad range of applications, including commercial print, packaging, direct mail, corporate interiors and retail graphics. Within wide format, the company has built a significant Agfa installation, including Tauro H3300 UHS and Tauro H2500 systems. For Renée, one of the attractions is the combination of speed and flexibility. Canada is a significantly smaller market than the United States, and that often means shorter production runs and frequent changeovers. TI Group therefore needs equipment that can move efficiently between roll-to-roll and rigid applications rather than being optimized for only one type of work. But Renée also explains an important part of TI Group's investment philosophy: they don't simply buy capacity and hope customers will come. The business comes first. TI Group typically invests once it can already see demand developing in existing customer relationships or in new opportunities. That makes ROI, utilization and production volumes critical parts of the calculation before another press reaches the floor. Having Agfa's Canadian organization close to TI Group is another advantage. Access to technicians, parts, the innovation center and local support — all in Canadian dollars — plays an important role in the relationship. And Renée describes it very much as a relationship rather than simply buying another machine. Agfa's people understand TI Group's business, remain curious about where the company is heading and continue developing technology that can help it grow. The interview ends with another TI Group colleague, Sunny, adding perhaps the simplest description of that relationship: Agfa doesn't just promise. They prove it. Watch Morten B. Reitoft's conversation with Renée Walsh from TI Group at the Agfa booth at PRINTING United 2026 in Las Vegas.

There is no doubt that there is a warm and mutual relationship between the Photographer and Artist René Staud and Kohlhammer. His world-recognized art using cars as objects is generously lent to Kohlhammer and decorates the walls and the staircases. At the event, René Staud talked about working regionally with printing companies and how essential paper is for him when producing books. We are incredibly pleased that we got the opportunity to speak with René Staud, so please watch and enjoy :-) Language: German Subtitled: English

House of Print, i form af direktør René Neerup Mariager, er positiv over for, hvad han oplever på FESPA, som han siger, er, at standene både er flotte og kreative og giver inspiration. Han er også overrasket over hvor hurtigt branchen udvikler sig og drømmer måske lidt om en update til hans SwissQprinter, som han ellers opfattede som værende forest i feltet. Som han slutter af med, så er FESPA inspiration for alle i segmentet, så det er bare om at komme afsted!

At the IST UV-Days, INKISH got the chance to talk to owner and CEO Remko Koolbergen from DG Press. The company is based in the Netherlands and specializes in security print and packaging. Producing both offset presses and an interesting concept where you add the technology you need - almost like a label press but with further options - and intended for another market. The products are used to produce money and other highly advanced applications - and though the market is stable, Remko Koolbergen seems to have an almost endless belief in the future - super cool!

Great meeting with Remko Koolbergen from DG Press, who exhibits at Drupa 2024. Expectations are high as the DG Press presents its security solutions, along with other hybrid solutions!

We all get these tiny inlay pieces in pharmaceutical packs - but who produces them - and is this at all an interesting market? Well, in this Print Sample TV edition with Pat McGrew, you will get insights from her presenting a brilliant print sample produced by Mercantile Press. We will, of course, sharpen our eyes, buy new glasses, and dig into the small print possible presented in this excellent Print Sample TV edition!

This video shares the story of a family-owned packaging company, Van Grasdorff, and the values that guide its work. From strict rules on reliability and customer service to the challenges of managing growth, the interview explores what it means to run a business with long-term dedication. Remco Maandag explains how his parents built the foundation, how he was introduced to the company at a young age, and why taking over is a commitment that requires complete focus. He discusses the balance between price, service, and stock levels, the impact of crises such as the financial downturn and the pandemic, and the importance of strong partnerships in technology and machinery. When INKISH visits Van Grasdorff, Remco Maandag has three Koenig & Bauer, Rapida 106 machines - all made for packaging - and producing several shifts, keeping everybody busy. With insights into production processes, investment decisions, and the challenge of finding and training the right people, the story illustrates how a company can evolve from a small operation into a much larger one while staying true to its principles, and Luke Camozzi and Editor Morten B. Reitoft had a fantastic day - almost getting too late for the flight back home :-)

The publishing industry is changing at an unprecedented rate. For book printers, being able to produce short runs of books with a rapid turnaround time is becoming the basis of this success. Join us to find out why more than half of inkjet printed books are produced on HP presses and how HP is working to help the publishing industry to reinvent itself.

Reinhard Sommer talks about Böttcher's product range and how they offer a variety of products for the UV coating market.

Is it at all possible to print "meat"? Most probably disagree that it is possible; nevertheless, this is precisely what Redefine Meat is all about! Think of meat as layers of complex structure crafted from muscle, fat, and blood, and if you can recreate the structures and replace the animal components with plant-based, you get something that not only looks like meat but have taste, texture, and feel like meat. Take that from a meat-lover. Redefine Meat is a successful startup in Tel Aviv founded by Eshchar Ben-Shitrit, supported by venture capital, and with Alon Bar-Shany as chairman, a new success is established. We got the chance to visit the lab/office in Tel Aviv and neighboring Stratasys, HP, and many other Israeli tech companies; we believe that Redefine Meat not only redefines the meat industry but how we will see food in the future! LinkedIn profiles: Eshchar Ben-Shitrit Alon Bar-Shany

For the 8th time, OnPrintShop is exhibiting at Print/GraphExpo and COO Dharmesh Acharya is excited. Web-to-Print is still a hot subject though less represented at Print18 compared to previous years. This doesn't stop COO Dharmesh Acharya to be excited about both the market potential, the future, and of course, the Red Hot Award which was given to the company's newly re-launched Photobook Plugin. Dharmesh Acharya believes in the market and explains in this video that personalized and photo-based products have a bright future - and we believe him. Watch, listen​ and share.

As IGAS gets closer to the end of our coverage, we wanted to talk to Yasuo Taketsugu from Horizon about the show's first days. Very positive feedback from printer partners and attendees is among the words Taketsugu ties to the recap. Also, the overall sales are positive, and Horizon has a huge interest in continuing the growth they see with their products. Enjoy!

Italian printing technology has a significant presence throughout the global graphic arts industry, but getting a technology company into a new international market requires considerably more than simply booking a booth at a trade show. At PRINTING United 2026 in Las Vegas, Pat McGrew meets Rebecca La Mantia Saraceno from the Italian Trade Agency to learn how Italy actively supports its technology companies as they develop business in the United States. The Italian Trade Agency — also known as ITA or ICE — is the Italian governmental organization responsible for supporting the internationalization of Italian companies and promoting Italian products, technologies and services around the world. At PRINTING United, ITA is working together with ACIMGA, the Italian association representing manufacturers serving the printing, converting, paper and graphic arts industries, to create a dedicated Italian presence at the show. Seven companies are represented in the official Italian pavilion: BFT Group, ColorConsulting, I-TECH, OMET, Stratego Group, TCE Group and Zakeke/Futurenext. But the Italian presence at PRINTING United is actually considerably larger. Many Italian manufacturers have established American subsidiaries, distributors or technology partners and therefore exhibit elsewhere on the show floor under their own U.S. organizations. That can sometimes make it less obvious just how much Italian engineering and technology is represented across the printing industry. The role of the Italian Trade Agency is therefore not simply to provide exhibition space. ITA helps Italian companies create visibility, establish contacts, identify potential partners and understand international markets. At the same time, it gives American companies a connection to manufacturers in Italy that may be looking for distributors, customers, integrators or other forms of cooperation. And the United States is particularly important. It remains the largest export destination for Italian machinery serving the graphic arts and paper industries, making PRINTING United an important meeting point between Italian technology companies and the North American market. For smaller technology companies in particular, government-supported international initiatives can make a significant difference. Exhibiting internationally requires investment in travel, marketing, personnel and local market development before a single machine or solution is sold. Working through ITA provides another layer of support as companies begin building those relationships. And that is perhaps the most important message from Rebecca. The Italian pavilion isn't simply a collection of booths carrying the Italian flag. It is intended to create connections — between technology developers in Italy and companies in North America looking for new solutions, products and partnerships. During PRINTING United, visitors can meet the Italian Trade Agency, ACIMGA and the participating Italian companies at the Italy Pavilion in the North Hall. And after the show, the relationship doesn't end in Las Vegas. The Italian Trade Agency maintains offices throughout the United States, including Chicago, providing an ongoing connection for American companies interested in working with Italian industry. Watch Pat McGrew's conversation with Rebecca La Mantia Saraceno from the Italian Trade Agency at PRINTING United 2026 in Las Vegas.

Kairit Parker is one of the partners with iOnPrint, a new Estonian software company. Estonia is one of the most digitalized countries in the world, so not a surprise that it's an Estonian company that produces, what seems to be a really great solution. One of the more significant issues being a print broker is that brokers often need more suppliers to handle the vast range of products offered. With iOnPrint, print brokers can quickly get more quotes on a job without "disturbing" the printers with calculations. Printing companies register their equipment online, and iOnPrint automatically calculates the price. Based on time, price, and quality, the system enable the brokers to handle their customers fast and efficient. For printers, it seems to be an opportunity to get more work.

Realisaprint est l'un des principaux acteurs dans le domaine du Web2Print et propose actuellement l'impression en ligne en France, en Italie du Nord et en Espagne. Ils doivent bien sûr être présents au salon principal de leur pays d'origine et cherchent toujours à élargir leurs marchés et leur portefeuille. Bonne entrevue avec une Marine Desboudard bien informée et détendue. — Realisaprint is one of the main players in the field of Web2Print and currently offers online printing in France, Northern Italy, and Spain. They of course need to be present at the main show in their home country and are always looking to expand their markets and portfolio. Good interview with a well-informed and relaxed Marine Desboudard.

The team at Four Pees collaborated with the folks at HP, Ultimate, Standard Finishing, and Hunkeler to create a workflow-oriented magazine that is full of insights from the folks you know in the industry! Listen to this episode to see how it was done!

APTech or NPES as the organization was previously known as has changed a lot since Thayer Long became president of the organization about 3 years ago. Now everybody can become members of the organization and take advantage of the services provided. The most known is probably the Print® shows in Chicago, but in this film, we talk to Director Vinod Vittoba from APTech in India. With a market of more than 250.000 printing companies and growth in all segments the market should be interesting to reach out to for everybody - but how do you get in touch with the right people? How do you ensure to get an understanding of the Indian market and culture - well, APTech could be a starting point. But listen to Vinod Vittoba and reach out to APTech in case you need their support.

Ray explains that Ultimate’s growing portfolio isn’t a burden but an advantage, because it all builds on the same core foundation: placing pages, objects, labels, and stickers on media automatically—whether it’s paper, plastic, or vinyl. While their functionality has broadened into labels, extended content labels, packaging, and prototyping, their focus remains automation and centralization, helping customers unify production across multiple print segments. He notes that many converters entering the booth face the same challenges seen years ago in commercial print: short runs, rising job counts, complex upstream metadata, and too many manual steps. Once they see Ultimate’s automation in action, they realize they can produce personalized and variable labels at scale without adding staff—freeing existing equipment to run more jobs. Ray adds that buyers of new digital presses often inherit multiple different DFE/imposition systems, which complicates training and maintenance. Ultimate solves this by centralizing all job preparation, including embellishment and finishing (like laser cutting), into one automated workflow—so customers don’t need separate tools per device. He concludes that this centralization lets converters diversify applications and grow their business using the same resources, and that the key message from LabelExpo is simple: automation, automation, automation.

"Automation, automation, automation" has become a phrase we always end our conversations with Raymond Duval about. That's important, but of course, everything he says before is even more important. In this interview we focus on the different processes Ultimate Tech covers - with a focus on BestCut and also the company's direct mail solutions. Enjoy!

Ultimate TechnoGraphics is a Canadian based software company known for Impostrip and software within workflow/automation. In this, Over the Skype conversation editor, Morten Reitoft talks to Raymond Duval about workflow/automation, the market potentials, and what drives the decisions to invest in workflow/automation solutions. As with all our 'Over the Skype' interviews, quality is limited to bandwidth, web-cams, and ability to literally LIVE mix the conversations. However, it works, and with Over the Skype, we will bring you more than 20 exciting people, and angles on the industry as it is right now. Enjoy!

Ultimate TechnoGraphics and Raymond Duval are Canadians by heart, and exhibiting in your backyard is special. Duval talks about the potential and how Impostrip supports many businesses in the global printing industry. We ALSO talk about what to say to those who have identified that they may have been too late for the game - interesting conversation with Duval, as usual!

IST UV-Days 2025 in Nürtingen is the place to be if you want to learn about technology and applications. One of the exhibitors is Stahl Packaging Coatings, which is exhibiting for the first time—or, to be more precise, after they acquired Weilburger Graphics last year, they are now ready to deliver interesting solutions under the Stahl name. Enjoy our interview with Raymond Bakker and Guglielmo Capuano to learn more.