Jacob Aizikowitz · Over The Skype · XMPi...
Beyond printing technology innovations a lot of great things happened in the last two decades since the year 2000. Jacob Aizikowitz, founder and til June 2019 President of XMPie, became a pioneer and visionary for print in the digital age. His topic was always to synchronize or align print and digital communication, what we call today cross media or omnichannel.
Andreas Weber, CEO of INKISH D-A-CH, picked-up Jacob’s current article on ”Why is Print Not Frequently Used in Enterprise Marketing?“, published by American Printer end of October 2020, to set up a great conversation.
See: https://americanprinter.com/p/102320-enterprise-marketing-jaizikowitz-ampr#.X5Wb3sh_aHg.linkedin
So this are the topics to talk about:
There is a big gap between the print industry's praising of print's value and the reality of print's infrequent use by enterprises' marketing. — What makes you think that?
Does personalization and customization may have different meanings to technology providers, printers and marketeers? If so, what could we do to solve the dilemma?
At least: is omnichannel a linear-organic further development of direct marketing? Or is it more or less a disruptive approach, as things change completely for enterprises?
Which areas/markets in the world are ahead or behind?
Do PSP’s already use omnichannel for their own purpose?
And finally something personal: thinking back 20 years ago, would you have expected things to turn out the way they did? Or could it have been different?
As always in those COVID-19 times we had to use Skype to set up the conversation between Jacob’s home town Haifa, Israel, and Frankfurt am Main, Germany, where Andreas lives and works. So apologize if there is any disturbance caused by weak bandwidth etc.
LinkedIn Profile: https://www.linkedin.com/in/jacob-aizikowitz-a6975b/