INKISH.TV Proudly Presents: CCO Kasper L...
"I honestly believe if we hadn't done what we did we wouldn't be here today"
Please give a warm welcome to CCO Kasper Larsen and board member Gitte Haar from KLS PurePrint. No doubt that the environment is on the agenda in these years. Greenhouse gasses, global warming and growing concerns from both consumers, NGO's, politicians of course also require the printing industry to think. KLS PurePrint is not just thinking - they are actually doing and together with a few other printers across Europe PurePrint has been defined as a new brand for not just environmental friendly production but also cradle to cradle responsibility.
KLS PurePrint has been one of the world's leading printing companies in relation to figure out how to actually be responsible for future generations and is our opinion a lightning tower in the printing industry.
Of course, any print company owner can and must speculate about the feasibility and the financial consequences going all-in but according to CCO Kasper Larsen, it seems that going responsible is also a financial advantage.
Please see this important INKISH film and learn from some of the very first first-movers within the PurePrint concept.