Vishal Sahay · Executive VP Sales · Spen...
At Printing United 2025 in Orlando, Morten B. Reitoft from INKISH meets with Vihal Sahay, VP Sales of SpencerMetrics, on the final day of the show, a day Morten describes as when you finally have time to catch up with friends and talk in a more relaxed way.
Vihal smiles and agrees, noting that although the last day has been calmer, it has still been busy and full of meaningful conversations. Morten begins by highlighting something that has always impressed him: the value of the data SpencerMetrics provides and how customers depend on it completely.
Vihal nods. Their customers canât live without their data. If a report doesnât show up, or if the system skips a refresh, they immediately hear from them asking where their data is.
Having been in the data analytics and performance management field for many years, SpencerMetrics has earned a strong reputation for precise measurement, deep integration, and consistent delivery of actionable insights. But this year marks a major new chapter for the company with the introduction of artificial intelligence.
âWe have to embrace AI,â Vihal says. âFor decades weâve been connecting multi-vendor, multi-technology production environments. We collect data, display it on real-time dashboards, and provide detailed analyses. But we discovered that most users only utilize about twenty percent of all the data we make available.â
The reason, he explains, is time. Customers are managing production, staff, scheduling, and client demands, and they donât have hours to dig through reports. So, the company decided to let AI do the analysis for them.
That innovation comes in the form of Q, SpencerMetricsâ new AI assistant. âAll the user needs to do is ask,â says Vihal. âWithin seconds, Q delivers insights based on the data. You can ask something like, âWhy isnât my press running at full capacity?â and Q might answer, âBecause your bindery is behind schedule.â It can analyze uptime, identify inefficiencies, or perform complex data reviews that used to require an analyst.â
Morten comments that itâs like having an instant data consultant built into the system, and Vihal agrees. AI canât replace human oversight, but it dramatically reduces the time required to reach actionable conclusions, turning information into real decisions within seconds.
According to Vihal, existing customers were the first to show excitement. From the moment the show opened, they were asking if Q was ready. Theyâd seen the press release and wanted to test it right away.
Q will be available as an optional add-on, rather than part of the base package. Mid-level and advanced users are already planning to integrate it, while others are evaluating how it could fit their workflow.
Interestingly, the AI introduction also drew many new visitors to the booth. A lot of people said the data looked fantastic but admitted they didnât have the time or expertise to analyze it. When SpencerMetrics demonstrated how Q simplifies that process, it completely changed their perception, and they could suddenly see themselves using it.
As the conversation wraps up, Morten notes that the show appears to have gone very well. Vihal smiles, saying itâs been very busy and very successful. The company is thrilled with the response and excited for whatâs ahead.