Ford Bowers · CEO & President · PRI...
At Intergraf Print Matters in Budapest, Morten Reitoft speaks with Ford Bowers, CEO of Printing United Alliance, about the similarities and differences between the European and North American printing industries. As one of the most influential voices in the U.S. print market, Ford shares his perspective on industry trends, market dynamics, automation, and the challenges facing print businesses on both sides of the Atlantic.
The conversation begins with a discussion about what European events, such as Print Matters, can offer international visitors. While the United States is often viewed as an early adopter in certain areas, Ford explains that Europe frequently leads in others, particularly in regulation, measurement, sustainability initiatives, and industry-wide collaboration. These differences create valuable opportunities for learning and knowledge exchange between markets.
Morten and Ford dive into industry statistics, productivity measurements, and the challenges of comparing European and American print markets. They discuss consolidation, the role of large acquisitions in shaping industry revenues, and why headline numbers can sometimes mask important differences between commercial print, wide-format, apparel decoration, packaging, and other print segments.
The interview also explores one of the industry's most important topics: the relationship between automation and people. From AI and robotics to workflow automation and so-called lights-out manufacturing, Ford reflects on the practical realities of implementing technology in production environments. While automation continues to advance, he argues that the human element remains critical, particularly in businesses built around creativity, customization, and customer-specific solutions.
The discussion concludes with thoughts on labor, productivity, workforce development, and the importance of international events in helping industry leaders learn from one another. It also touches on Printing United Expo in Las Vegas and why bringing together technology providers, printers, and industry professionals remains essential as the industry evolves.
A candid and insightful conversation about global printing markets, automation, productivity, and the future of print from a uniquely transatlantic perspective.