Highcon Open House at Virtual Packaging ...
To step into a printing company where the lobby looks more like a fancy café or restaurant is just raising the expectations, and the audience was for sure given food for the brain during the few hours open-house event. Highcon is the host, and INKISH was commissioned to cover the event, however, the coverage to turn out to interviews, and nice visuals. After a short introduction to the event by Vice President and General Manager Matt Bennets from Highcon Americas, the stage was hand over to Mike Ferrari. Ferrari is a well-established name in the industry as being a great speaker and motivator, and of course, the purpose was to give the audience an insight in why digital finishing is becoming more and more interesting. One of the high lights was that pricing of, i.e. packaging has to be seen from a different perspective than the production cost itself - or what brands pay today. The price has to be way more about what value it brings to a product. Short-run, personalization, and even completely new types of packaging are just a few of the promises.
Then it was time for a demo. The work-floor had only two machines - a Landa S10, and a Highcon Beam - but those two machines are the ones that give Virtual Packaging a tremendous success. Highcon presented how fast the setup time was, the production of the DART (creasing), and then, of course, the production of different types of products.
But why not just watch, and listen - after all a bit easier!